theItaly it is confirmed most desired destination come on international travelers in view of summer 2026. This was revealed by i research data performed on Booking.com between January 1 and May 31 for stays planned in August, which sees our country take first place ahead of Spain, France and Greece.
A result that testifies to the timeless charm of the Bel Paese and the ability to attract an increasingly diversified tourism, thanks to an offer that goes from beaches to cities of art, passing through villages, mountains and places immersed in nature. The trends also highlight how preferences change according to the type of holiday and travel companies, drawing an interesting picture of the destinations most sought after by Italians.
Puglia, queen of the regions
According to data from Booking.com, theItaly is the most searched country around the world for vacation August 2026ahead of Spain, France, Greece, Croatia, Germany, Poland, Portugal, the United States and the United Kingdom. A record that confirms the appeal of the Italian destination on international markets and the growing interest in ever more varied travel experiences.
Among the Italian regions, it is the Apulia to conquer the first place in the preferences of foreign travelers. The success of the region is linked to the combination of crystal clear sea, historic villages, food and wine traditions and a constantly evolving accommodation offer. They sit behind him Sicily e Sardiniaiconic destinations for sea tourism, followed by Venice e Tuscanywhich continue to attract visitors thanks to their artistic, cultural and landscape heritage.
The top 10 also includes Emilia-Romagna, Campania, Trentino-Alto Adige, Liguria e Lazioshowing how the interest of international tourists is not only focused on seaside resorts, but also rewards mountain destinations, cities of art and territories capable of offering outdoor experiences and cultural itineraries.
As pointed out by Alessandro Callari, Regional Director for Italy of Booking.com research represent the first indicator ofevolution of desires of travelers and show how Italy is able to satisfy very different needs, from those looking for a romantic getaway to those looking for adventure, culture or entertainment.
The favorite destinations of Italians
The search for Italians tells a story holiday geographyand that varies significantly according to the company.
U couples are especially favored seaside places, with Lampedusa in the first place thanks to its beaches and crystalline waters. Rimini, Tropea, Vieste, San Teodoro, Porto Cesareo, Riccione, Alghero, San Vito lo Capo and Gallipoli add relaxation, suggestive landscapes and nightlife.
For them familiesthe ranking sees instead Rimini in the lead, confirming the success of the Romagna Riviera as an ideal destination for those traveling with children. Followed by Vieste, Riccione, Porto Cesareo and San Vito lo Capo, while Lido di Jesolo, Tropea, Gallipoli, Villasimius and San Teodoro also find space. They are places appreciated especially for the wide availability of services dedicated to families, equipped beaches and activities designed for all ages.
Preferences always change when you leave with friends. In this case, the podium is occupied by Saint TheodoreGallipoli and Riccione, three destinations that over the years have become points of reference for those looking for the sea, entertainment and a lively nightlife. The top 10 also includes Porto Cesareo, Vieste, Rimini, San Vito lo Capo, Tropea, Alghero and Lido di Jesolo, confirming that Italian seaside resorts continue to represent the ideal choice even for those who want fun holidays.