HUAWEI Pura 70 Pro: the first smartphone camera!

The HUAWEI P series is undoubtedly associated with the evolution of mobile photography. From the first smartphone of the series in 2012 – when the Chinese company still took its first timid steps in the world of mobile telephony with the Ascend P1 – to the impressive P60, “centuries” of technological development and innovation they happened.

After almost 12 years that the P series has been in the spotlight, HUAWEI has decided to proceed with its renaming, in a kind of rebranding, which aims to connect technological perfection with purity in form (hence the Pura which comes from the English: “Pure”). And this small change of name may indeed mean a new era for the legendary series of flagships of the Chinese technological giant, but it is not a “change” of course or a change of philosophy, since once again the “focus” for HUAWEI remains the same: to offer the leading camera smartphone on the market, giving premium users and demanding content creators, a flagship, which does not know what the concept of “compromise” means and redefines completely the way to perceive the piece of mobile photography.

Although … Design!

Cutting-edge aesthetics have always been a feature of the P series and now this unique approach to external appearance could only be transmitted to the new smartphones of the Pura series. Since the first impression comes from what our eyes see, the iconic Chinese tech giant made sure to “invest” in an exterior that radiates dynamism and unique style. The design of the Pura 70 Pro essentially combines premium aesthetics with a revolution in photography, offering an unrepeatable user experience. The thin curves and elegant design, does not mean that the new flagship of HUAWEI is a device, which lacks in the part of durability, as the super reinforced Kunlun Glass, makes the flagship of HUAWEI literally … invulnerable!

After all, the fragile “luxury” has never been liked by anyone in the world of smartphones, with HUAWEI once again giving “lessons” on how to bring a good-looking smartphone to life, which at the same time it proves to be extremely durable. . Taking a second look (closer), we can easily see the curved design and its slightly rounded edges, which help to see the content better. And the design of the Starry model that concerns the material that covers the back of the device, ensures an impressive grip and the device almost never slips (after all, who would want a photographic smartphone without stability)? And the camera module is just…space, making the Pura 70 Pro reminiscent of a high-tech gadget from the distant future found in the cabin of a spaceship.

Display rocks!

The unique design of the Pura 70 Ultra immediately catches the eye, but it is its display that “rocks” and will undoubtedly make you… love it. In particular, the HUAWEI laboratories have worked intensively on the development of an advanced and new generation screen, which is called HUAWEI X-True and which is in one word: “eye candy”. The 6.8-inch OLED LTPO display with a resolution of 1260 x 2844 pixels renders 1 billion colors, has a pixel density of 460ppi and supports a variable refresh rate of 120Hz. In addition to the incredible clarity, what is “unique” about the Pura 70 Pro display is the impressive brightness levels, which reach 2,500 nits, producing an extra light effect that will help you see the visual effect with super brightness, in any scenario.

In addition to the breathtaking display, HUAWEI, listening to the needs of premium users, knows very well that a flagship device should not leave its user in the “cold bath” when it comes to the neural sector of autonomy, for this causes a battery. with a capacity of 5050mAh is hidden in the device, which in combination with the HUAWEI SuperCharge 100W wired charger is a “guarantee” that you will never run out of power (30 minutes are required for a full charge). In fact, the innovation does not stop there, since the new flagship of the flagship company comes with the fastest and most advanced wireless charging technology (with wireless charging at 80W reaching 50% of the battery in just 15 minutes.

The “ultimate” photograph smartphones!

Despite its strong display performance and autonomy, the surprises do not stop there, because it would not be an exaggeration to characterize the Pura 70 Pro as the ultimate photographic phone! Undoubtedly, there are few devices that can guarantee unique shots, breathtaking colors and professional photos, which could easily meet the needs of even professional creators of digital content. Photos and videos are raised to a new level, thanks to the new generation Ultra Lighting XMAGE Camera, combined with the new HUAWEI XD Motion Engine and Ultra Speed ​​​​​​​​​​​Snapshot.

The HUAWEI Pura 70 Pro is also equipped with a new generation Ultra Lighting camera system. The Main Camera has a large sensor size of 1/1.3-inch and is equipped with the largest natural aperture of the industry F1.4, which allows a large intake of light. High precision and stability sliding motor, focus with 100% increased accuracy. In addition, the anti-shake angle has been increased by 91%, allowing you to capture clear details even in fast snapshot scenarios. It is certain that if you regularly deal with social media or just want to capture your personal moments like a professional, in the Pura 70 Pro you will find a “companion” in your creative concerns, since it can offer perfect results in practically any condition.

In addition, the HUAWEI Pura 70 Pro is equipped with the new Ultra Lighting Macro Telephoto Camera and the industry’s largest periscope telephoto aperture F2.1, which offers excellent light-gathering ability and telephoto image quality better. It also features an Ultra Lighting Macro Camera, which supports a minimum focus distance of 5cm for telephoto shooting and a 35X macro zoom and covers a wide zoom range from wide-angle to telephoto.

The HUAWEI Pura 70 Pro supports a 200x zoom range (0.5x ~ 100x) and also features a new Enhance Images feature, which uses the high-quality XD Fusion Pro image engine. HUAWEI Pura 70 Pro features an updated portrait photography mode that intelligently utilizes light, shadow, blur and skin tones. This feature restores and captures realistic elements, offering excellent photo effects. Portrait bokeh creates layers that highlight the subject while preserving details like fine hair and facial features. By activating the front camera for close-up shots, the HUAWEI Pura 70 Pro naturally beautifies facial features, maintaining real proportions and accurately restores skin tones, displaying the subject naturally without perspective distortion.

Ode to mobile technology!

With its unique aesthetics, unrepeatable build quality, unsurpassed autonomy and, of course, the camera setup that gives the user endless creative freedom, the Pura 70 Pro is an “ode” to mobile technology and another highlight in HUAWEI’s rich history! With the Pura 70 Pro, nothing will be the same in the world of mobile photography, as HUAWEI’s flagship is the trigger for a new era!

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