His long-awaited debut Apple in the foldable market smartphones coming, with rumors suggesting a possible release in the second half of 2026.
Initially, the information talked about a clamshell design similar to the Samsung Galaxy Z Flip. However, new information from display industry expert Ross Young suggests a different direction.
According to Young, Apple’s first foldable iPhone is likely to feature a larger, book-style form factor similar to the Galaxy Z Fold series. This shift aligns with growing consumer interest in larger foldable devices, as evidenced by the growing popularity of Samsung’s Galaxy Z Fold series.
The timing of Apple’s entry into the foldable market is critical. While the industry has seen steady growth in recent years, 2023 and 2024 will see a slight slowdown. The arrival of Apple could give new life to the market, attracting new users and stimulating innovation.
A foldable iPhone with a larger form factor would allow Apple to showcase its expertise in software design and optimization, potentially providing a smoother user experience than current foldable offerings. Premium pricing for such a device could also significantly increase Apple’s revenue and profitability.
Currently, the market of foldable devices is dominated by Android manufacturers such as Samsung, the Google OnePlus is Huawei that have made strides in functionality. However, high prices remain a barrier to widespread adoption, contributing to recent market stagnation.
Analysts estimate that Apple’s entry could boost the growth of the folding market by 30%, followed by a stable annual growth of 20%. If executed well, Apple’s first foldable iPhone could redefine the category and push the industry into its next phase of evolution.
Meanwhile, Apple is preparing to release the iPhone 17 series in 2025, including the long-awaited iPhone 17 Air, which is expected to set new benchmarks for sleek and modern design by being the thinnest iPhone ever.