In Trentino Alto Adigethe Val di Fiemme is one of the most tangible visual testimonies of the extraordinary beauty of this area of ​​Northern Italy: a set of green valleys in the middle of the imposing mountains of the Dolomites and dotted with very blue and clear mountain lakes.
In such a paradise there is no doubt that well-being is the order of the day, but there is more: the Val di Fiemme is in fact the setting and actual headquarters of the first “welfare community» of the Alps and in Italy, in general. But what is a welfare community and what is this valuable initiative? Let’s find out together.
The concept of “welfare community” as that of Val di Fiemme maybe it is not immediately clear, but it is a phenomenon that abroad is already gaining ground in various realities: in fact, among the most famous wellness communities in the world today there is Lake Nona in Orlando, Florida, as well as The Interlace in Japan and BedZED in the United Kingdom, to name a few .
But what is it specifically? A wellness community is literally a community dedicated to well-beingthat is, the group of many individuals who decide to form a group and build a social and housing reality where everything is aimed at promoting and actively supporting a healthy way of life that spreads the general well-being among the members of the community itself.
These societies, therefore, are often centers about encouraging positive habits for mental, physical and emotional health, typically offers knowledge, resources and helpful information on healthy diets, physical activity, stress management techniques, meditation and more.
In a well-being community that respects itself, not only the environment and the surrounding design will reflect these objectives, but they will be periodically organized for the members of the community. events, workshops, training sessions or group meditations to promote the well-being and health of all. Group members on these occasions can share their experiences, challenges and successes in pursuing a healthy lifestyle, thus creating a greater sense of community and belonging.
In the spectacular and green valley of Trentino, which is reflected in the mighty Dolomites, this challenge of well-being and modernity has been accepted: here was born the first Italian wellness communitythanks to a project that aims to promote and make this splendid area a protagonist through health, economy and the tourist industry.
The project in Val di Fiemme will start concretely from next year September 20 in the municipality of Cavalesein Trentino also as a precursor to all the activities that the territory will see on the occasion of the future Milan Cortina 2026 Olympics In any case, some strategic actors have also contributed to the project, including the Autonomous Province of Trento, the ‘University of Trento, the of. research Fondazione Bruno Kessler (FBK) and Itas Group.
Val di Fiemme, in fact, will be just that the only stop in Trentino for the 2026 Winter Olympic competitions and will host the various specialties of Nordic skiing and ski jumping, therefore still a part of the medal allocation of about 33%.
The promoters of this initiative made it known he aims of this new welfare community is also to be able to present itself “at the appointment with the history of sport, offering a territory capable of bringing together the people who live there, the visitors and the business world”.
In fact, the project different realities have come together of Val di Fiemme, such as the tourist company Fiemme and Cembra, the pasta factory Felicetti, La Sportiva, Starpool and Fiemme Tremila and others.
Luigi Angelini, creator and strategic consultant for the culture of well-being of this initiative, also said that “the territory feels the need for a further leap forward. Without the natural evolution from the Destination to the Community, in a short time the excellent work done so far risks remaining a short-term strategy and, above all, intended to sell, for example in the tourism sector, to the visitor a product that is not consistent. with the way of life of the local community. It therefore becomes mandatory for the community to undertake to ensure that the “Wellness strategy” already successfully undertaken by the tourism system is extended to the rest of society and the economy of the territory”.
Thanks to the concept of Wellness Community in Val di Fiemme it is now possible to put at the center of this project and of the territory itself, the people who live and inhabit it, as well as positive nutrition. the tourist circuit. Indeed, as Paolo Gilmozzi, president of the tourist promotion company Fiemme Cembra, himself pointed out, this project can open up to more people by widening the public and bringing different and additional resources into play.
U Val di Fiemme It is therefore today the first Italian destination where you can fully embrace the spirit and initiative of the wellness communities: on the other hand, the area offers a natural place of incredible beauty, to be discovered by mountain bike or in scenic trekking. tracks